STAGE 7. Defining the sustainability and dissemination plan
What steps should be completed?
Step 2: Planning dissemination of the intervention and results
Once the audience or audiences have been identified, the information to be transmitted and the most appropriate media or channels for each audience must be defined. To define the content, it is important to put oneself in the place of the audience to whom the information is directed and select the content that responds best to its needs and interests.
The media and channels should also be selected according to the audience. The formats and means of dissemination can be written, graphic or oral. It is very important that the medium and the format used to transmit the information can capture the audience’s attention, as it is the entry point to raise interest in the content transmitted. It is advisable to use media that are familiar to each audience to achieve this. This is also true when selecting dissemination channels. These can be interpersonal (conversations, letters, reports, etc.) or social (social media, internet, public presentations, etc.).
The final statement or report is a basic and elementary document that should exist after implementation and evaluation of the intervention. This document tends to contain at least the following content:
© COPOLAD. Cooperation Programme between Latin America, the Caribbean and the European Union on Drugs Policies.